Grizzly's was this wonderful little burger joint, that unfortunately closed right as I finished this project. But when I started I could tell that it could use a rebranding and some content edited on their menu.

Grizzly's design was a bit harsh for a family friendly place and I felt like with a shift it could be much more approachable without losing the masculine edge for which it originally aimed. I also felt like making the menu content much more humorous and light would make it more of a dining experience for children and families.