The Boy Scout experience is to this day one of the most memorable and meaningful experiences I've had.

That being said, the booklets and materials that my troop uses are very outdated and boring as far as design is considered; i.e. lots of black, white, and red bars and grayscale photographs. 

So when approaching this project, I decided I wanted to go with a much more exciting dynamic than what the Scouts were used to. I figured that if a membership and informational booklet was much more warm, inviting, and fun that children would have a much better chance of wanting to join the BSA.