I love it when design is just plain fun. That's what my partner, Becca Barnett, and I really wanted the feel to be for this marketing campaign for a local drive-through safari. We first decided to rebrand the business and then design a fun, family friendly way for the Safari to really get their name out there.

We wanted the Safari’s branding to emphasize its mobility, movement, and activity. We also loved the idea of branding the Safari’s colors based on the seasons, just to further that idea of movement and change.